This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from etechnext.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you navigate through the Site, we gather information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and details about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following methods:

• “Cookies” are data files placed on your device or computer that often include an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
• “Log files” track actions taking place on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about your browsing activity on the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information we collect to fulfill orders placed through the Site (including processing payment information, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you
• Screen orders for potential risk or fraud
• Provide you with information or advertising related to our products or services, in line with your preferences

We use the Device Information we collect to help us screen for potential risk and fraud (especially your IP address) and to improve and optimize our Site, such as generating analytics on how customers interact with the Site and evaluating the success of our marketing campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to assist us in using your Personal Information, as described above. For instance, we use Shopify to power our online store. You can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how customers use the Site. You can find more information about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or protect our rights in some other way.

BEHAVIORAL ADVERTISING

As previously described, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting the following links:

• FACEBOOK – https://www.facebook.com/settings/?tab=ads

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please be aware that we do not change our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a resident of the European Union (EU), you have the right to access the personal information we hold about you and request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us through the contact information provided below.

Furthermore, if you are an EU resident, please note that we process your information to fulfill any contracts we may have with you (for example, if you place an order through the Site) or for our legitimate business interests listed above. Please also note that your information will be transferred outside of the EU, including to Canada and the United States.

SMS/MMS MOBILE MESSAGING MARKETING PROGRAM

We value your privacy. We only use information provided through the Program to transmit your mobile messages and respond to you, if necessary. This includes sharing information with platform providers, phone companies, and other vendors who assist us in delivering mobile messages. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. However, we reserve the right to disclose information as necessary to comply with laws, regulations, or governmental requests, avoid liability, or protect our rights or property. By completing online forms or providing information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name you are not authorized to use. If, in our sole discretion, we believe that any such information is untrue, inaccurate, or incomplete, or that you have enrolled in the Program for ulterior motives, we may deny you access to the Program and take appropriate legal actions.

California Civil Code Section 1798.83 allows Users of the Program who are California residents to request information about how we disclose information they provide through the Program to third parties for direct marketing purposes. To make such a request, please contact us at the following address:

Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.

This Privacy Policy exclusively pertains to the Program and does not affect any other privacy policy(ies) that may govern the relationship between you and us in other contexts.

DATA RETENTION

When you place an order through the Site, we will retain your Order Information for our records unless you request us to delete this information.

CHANGES

We may update this privacy policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you wish to make a complaint, please contact us via email at [email protected] or by mail using the provided details below:

3974 Springfield Rd, Glen Allen, VA 23060, United States.